Privacy Policy

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies. We also collect information about pages you view, referring websites, and how you interact with the Site. We call this "Device Information", collected via:

• Cookies – data files placed on your device that often include an anonymous unique identifier.
• Log files – track actions on the Site and collect your IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels – electronic files used to record how you browse the Site.

When you make or attempt a purchase, we also collect your name, billing/shipping address, payment information (including credit card numbers), email address, and phone number. We call this "Order Information". Together, Device Information and Order Information make up "Personal Information" as used in this policy.

How Do We Use Your Personal Information?

We use Order Information to fulfill orders placed through the Site — including processing payments, arranging shipping, and sending invoices and order confirmations. We also use it to:

• Communicate with you about your order or account
• Screen orders for potential risk or fraud
• Provide you with information or advertising relating to our products or services, in line with your preferences

We use Device Information to help screen for potential risk and fraud (especially your IP address) and to improve and optimise our Site — for example by generating analytics about how customers browse and interact with the Site, and to assess the success of our marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how customers use the Site — you can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.